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Notra is a generative engine optimization platform designed to help brands understand and improve how they appear in answers from artificial intelligence engines. It asks buyer focused questions across ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, coding agents, and additional models, then reports whether a brand was mentioned, where it appeared, and which competitors were recommended instead. The platform includes prompt tracking, mention rate monitoring, average position data, share of voice analysis, competitor comparisons, sentiment information, full answer history, live search citations, and follow up conversations. It also identifies content gaps where AI engines answer questions without mentioning the tracked brand. Users can turn these opportunities into briefs and long form content such as guides, listicles, and comparisons. Notra provides AI traffic analytics for crawlers, indexers, cited page fetches, and human referrals. Its traffic tracking supports a proxy or middleware integration for frameworks including Next.js, Nuxt, TanStack Start, Astro, and SvelteKit. The free plan includes AI traffic analytics and agent feedback for up to one million events per month. Paid plans add prompt tracking, content generation, larger event limits, multiple projects, references, support options, and optional zero data retention. Starter pricing begins at one hundred dollars per month, while Growth and Scale cost two hundred fifty and five hundred fifty dollars per month.
