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Fullpath is an AI powered ecosystem designed specifically for automotive dealerships and dealership groups. Its platform combines a customer data platform marketing automation digital advertising website personalization and an agentic CRM into one connected system. The CDP gathers fragmented data from dealership systems and resolves it into unified shopper identities that provide a shared source of truth for employees and AI agents. The platform offers more than 200 integrations and supports real time data synchronization through open APIs. Its marketing capabilities include personalized email and SMS journeys social search display and programmatic advertising website engagement VIN specific campaigns equity based outreach and dynamic payment updates. AI powered personalization uses shopper behavior to deliver relevant messages across channels. The agentic CRM provides integrated AI agents customizable playbooks automated follow up lead qualification appointment booking lead handoff and prioritized task generation. Fullpath also provides cross rooftop reporting predictive performance insights unified analytics and return on investment measurement for enterprise dealership groups. The company states that it is trusted by more than 3000 dealers across North America. Reported platform figures include 11 million data points ingested daily 250000 attributed annual sales 223 data integration opportunities and seven data activation solutions. Pricing is not publicly listed and prospective customers are directed to schedule a personalized demonstration.
